Fred Benoit was born in 1969 in the north of France. Having studied Graphic and Photographic Arts at St Luc in Tournai, Belgium, Fred Benoit has maintained a keen artistic sense combined with various photographic and kinetic approaches. He has developed the fine art of balancing visual associations and the strict marketing requirements of the world of communication. Far from being locked up in a strict commercial creation process due to his position as an artistic director, he embraces the challenge he has set for himself. Passionate about his art, Fred Benoit draws on his professional experience to sharpen his aesthetic sense and assert his work. Going from associations of consensual ideas to striking contrasts or even new poetic dimensions, he lets his imagination wander without boundary. His style reflects both on his own perception of society and the pure pleasure of visual representation. At first glance, it seems that everything in life inspires him, however, he considers art as a reality, a way to unleash his need to express his emotions. Fred Benoit shares that look on his personal environment without compromise whether it's in Marcq-en-Baroeul or in New York.